I have a love/hate relationship with Costco.

Efficient? Yes.
Impressive? Absolutely.
Overwhelming? 100%.

The other day, I was at Costco and turned down an aisle, and there were 45 types of soft drinks.

Forty. Five.

And that’s just one aisle.

If you don’t walk in with a list, a plan, and some clarity, you leave with things you didn’t intend to buy and samples of things you never knew existed.

Sound familiar?

These endless possibilities remind me of modern health advice. It’s Costco for your nervous system.

Podcasts.
Peloton.
Cold plunges.
Zone 2.
GLP-1s.
Supplements.
Step counts.
Macros.
Breath work.
Red light therapy.
12 different opinions before breakfast.

And when there’s too much choice?

You either grab random stuff, follow what everyone else is putting in their cart, or freeze and walk out with nothing.

That’s not a motivation problem. That’s a design problem.

Here’s the truth.

Behaviour change fails not because people lack discipline. It fails because no one helped them build a list.

Not a food list. A life list:

• • • Who do you want to be at 70, 80, 90?
    • What does aging proactively mean to you?
    • What kind of independence are you protecting?
    • What does energy allow you to say yes to?

When you’re clear on that, the aisle gets quieter. You don’t need 45 options. You need 3 that fit your life.

So, before you consume one more health headline, ask yourself:

What am I actually shopping for in this season of my life?
Energy?
Mobility?
Better Sleep?
Muscle?
Connection?

Then design ONE small habit that supports that.

Not what’s trending.

Not what your friend is doing.

Not what the algorithm is selling.

What fits your life?

Costco isn’t the problem.

Choice without clarity is.

And clarity is trainable.

That’s aging with agency.

That’s how we stop surviving our health and start designing it.

Play on!

Your friend and coach,
Jan xo

P.S.  Before you wander another metaphorical Costco aisle, I’d love your voice in my Next Era Survey. I’m reviewing every response to shape what’s launching this spring. Add your perspective here →CLICK HERE and THANK YOU:)